Pricing Decisions
Should you raise prices, add a free tier, or scrap your pricing model entirely? How founders actually decide
5 decision playbooks
I have a renewal meeting with our largest client. What angles, risks, and negotiation tactics should I prepare for?
Prepare for large client renewal with 3-phase strategy: competitive intelligence, scenario planning, value reframing. Avoid negotiation traps.
I’m proposing a significant price increase to senior leadership. What pushback should I expect, and how do I defend it?
How to defend a SaaS price increase to leadership. Validate assumptions, model scenarios, and align stakeholders before proposing pricing changes.
How should I price a new enterprise tier?
Learn how to price enterprise SaaS tiers using milestone-based pricing. Balance base fees, implementation milestones, and outcome metrics for B2B SaaS growth.
Free tier vs free trial — which converts better for my SaaS?
Free tier vs free trial: test both models with real data. Run a hybrid pilot to measure conversion, viral growth, and CAC before switching your SaaS model.
Should I raise my prices by 20%?
Should you raise SaaS prices 20%? Validation strategy for £200K ARR. Reduce churn risk with segment-based pricing & customer research.
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