Board of One vs Advisory Board
Advisory boards cost equity and are available monthly. Is there a better way to get strategic guidance without diluting your cap table?
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The real cost of advisory boards
Quick comparison
| Advisory Board | Board of One | |
|---|---|---|
| Cost | 0.25-1% equity + cash retainer | Fixed monthly subscription |
| Availability | Monthly/quarterly meetings | 24/7, instant access |
| Perspectives | 1 per advisor (need multiple) | Multiple built-in |
| Context retention | Needs re-sync each meeting | Always loaded |
| Network value | Introductions & credibility | None |
| Documentation | Rarely documented | Full decision logs |
| Commitment | Equity vests over 2 years | Cancel anytime |
When to choose Board of One
You primarily need strategic thinking, not networking
Equity preservation matters—every point counts
You need guidance now, not at next month's meeting
You want multiple perspectives without hiring multiple advisors
You value documented decisions over verbal advice
When to choose an advisory board
You need introductions to investors, customers, or partners
Their name on your site adds credibility
They've seen your exact situation many times before
You want a long-term relationship and mentorship
The equity cost is worth it for the relationship value
How most founders actually use both
Many founders are rethinking how they use advisors:
- 1-2 advisors for network/credibility (where relationship value is irreplaceable)
- Board of One for everything else (daily strategic thinking, decision frameworks)
Human relationships where they matter, multi-expert analysis for everything else. And you keep more of your cap table.
Frequently asked questions
Verdict
Board of One provides the strategic thinking of an advisory board without the equity cost or scheduling constraints. A single advisor at 0.5% equity costs $50k-500k at exit. Board of One gives you a panel of expert personas, available 24/7, for a fixed monthly subscription. Keep 1-2 advisors for network value and credibility; use Board of One for everything else.
Keep your equity
Get strategic guidance without diluting your cap table.